Pipeline
Clicks125,430
Leads1,250
Carts529
Orders286
Revenue€44.8k
Lead-gen
Stable cost per lead. Pipeline under control.
ClientDeck keeps CPA/CPL in check via ad data, Meta leads, Sheets/DB and campaign performance. The CRM connector and full pipeline layer are pilot, not a finished given.
Stable CPA / CPLPipeline overviewLead quality under control
Why CPA swings hurt lead-gen more than it looks
CPA is not just a campaign number
Cost per lead rises when traffic quality, offer or on-site flow drops.
We decide on incomplete data
Today we track performance via Meta leads, Sheets/DB and campaign performance. The CRM connector belongs to pilot/roadmap.
You react late
Issues show up in a report, not at the moment they happen.
ClientDeck connects data across the full customer journey.
One overview. One decision. Less chaos.
How we keep the pipeline stable and performing
From the first click to the business result. Without losses in the data.
Ad data
We work with Google, Meta, Sklik, Bing and LinkedIn. TikTok is only pilot/roadmap.
Web and forms
We watch behaviour, events and visit value.
Leads and quality
We check the quality of leads, carts and their value.
Business result
Where we have Sheets/DB or imports of business results, we compute lead quality. We don't pretend the CRM connector is done.
Insight and action
You get clear signals what to do for better performance.
Everything in one overview. Automatically. Without manual work.
How it works in practice
Example of a lead-gen project where traffic quality and reaction speed decide.
Data connection
We connect ad accounts, GA4 and available lead data from Sheets/DB. CRM hookup is treated as pilot.
Pipeline overview
You see performance at every step: from click to revenue.
Alerts and recommendations
You get notifications on swings and concrete recommendations.
CPA + CPL stabilityFewer invalid leadsMore orders from quality traffic
What you get
Real impact on your lead-gen.
Stable CPA / CPL
Fewer swings, better budget planning, higher returns.
Better conversion rate
We find weak spots in the journey and remove the brakes.
More profitable orders
You look at what brings revenue, not just cheap leads.
Not just more data. Better decisions that increase profit.
Example recommendations from practice
Problem
High lead cost from campaign X
RecommendationNarrow targeting and exclude irrelevant segments
Expected impact-18 % CPAProblem
Big drop in checkout conversions
RecommendationSimplify the cart and shorten the process by 1 step
Expected impact+21 % conversion rateProblem
Low return on campaign Y
RecommendationMove budget to a higher-performing campaign
Expected impact+32 % ROASLet's book a demo for your lead-gen
We'll show what stable growth with cost control looks like.