Where performance is leaking
We find campaigns, segments and budgets burning spend without return.
AI AUDIT
AI account audit that finds quick performance wins
The entry AI audit goes through available account data, uncovers the biggest growth opportunities and prepares prioritised recommendations. For pilot integrations we clearly separate what's done, what we're verifying and what's on the roadmap.
Google
Sklik
Bing
Read-only access / data export
PDF output + priorities
Recommendations, no automatic changes
What the audit actually delivers
What to change first
We rank actions by impact and effort. Start where you'll win the most.
What it does to the numbers
For each action you see the estimated impact on CPA, conversions and revenue.
What the audit typically finds
Overspend & bad pacing
Campaigns missing the plan or losing share over time.
Rising CPA / falling CR
Where performance drops and why: segment, creative, audience...
Segment issues
Duplicates, weak audiences, poor splits.
Weak creatives
Ads with low CTR or frequency that doesn't land.
Measurement errors
Incomplete tracking, deduplication or data drift.
Inefficient budgets
Poor spend distribution, campaigns too small or inflated.
What the output looks like
NoCTR is low.
ButImprove creative variations for 2+ core audiences targeting conversions.
ImpactEstimate: +10-18 % conversions at the same spend.
OPPORTUNITY #1 - HIGH PRIORITY
Problem
Budget scattered across too-broad campaigns with low performance.
Object
Budgets - Search
Recommendation
Shift 20 % of spend from low performers into the top 3 performing ad groups.
Estimated impact+€11,200+18 % revenue growth at the same CPA
How the audit works
Read-only access / export
We use read-only access or a data export. Your data stays yours.
Analysis and prioritisation
AI analyses performance and ranks the biggest opportunities by impact and effort.
PDF + 30-min call
You get the audit as a PDF and we walk through the key recommendations on a 30-min call.
What the AI audit actually analyses
Bidding and budgets
We check bidding setup, bid strategies, budgets and pacing. We look for spend reallocations that bring more conversions for less.
- Correctness of bid strategy and targets
- Pacing and daily / weekly budgets
- Spend reallocation between campaigns
- Detection of overspend and underspend
Who AI audit makes most sense for
E-shops and lead-gen
Find out where you're losing revenue and leads and which campaigns actually earn.
Marketing managers
A monthly audit acting as a decision assistant that saves time and brings a concrete plan.
Agencies
Quick check across dozens of accounts and basis for a clear client overview.
Security and data handling
Read-only access
The audit layer only reads available data or works with an export. It doesn't run account changes without approval.
Access can be revoked anytime
Revoke access anytime in your account settings.
Only performance data
We don't need personal or payment data.
Tokens kept per cooperation mode
For a one-off audit we remove access after processing. For ongoing management we keep only the necessary tokens.
How do we get access to data?
We use access only for processing the audit. We work with aggregated performance data and you can revoke permissions anytime.
What permissions do we need?
Read-only access to ad accounts is enough. No options to change settings or spend.
What do we do with the data?
We only use performance data for the audit. We don't share data with anyone else.
Who has access to the data?
Only a limited internal team working on the audit. Access is audited and logged.
How long do we keep the data?
We keep data needed for the audit only for the duration of the work. After delivery we delete it.
Can access be revoked?
Yes, anytime — revoke directly in your ad account settings.
Want an audit on your account?
We'll show concrete actions with impact estimates and quickly find opportunities that move results.