E-shops

Run performance by margin, not just by ROAS

ClientDeck runs e-shop performance most precisely once GA4, feed and margins are connected. The base shows campaign performance; the profit layer then separates what actually earns.

Explore details
Profit layer after margins are connectedSKU and product dataFeed and availabilityGA4 and conversions
E-shops – Overview
Revenue€97k+18.2 %
Profit€16.8k+22.3 %
ROAS4.21-8.4 %
Margin17.2 %+2.7 %
Revenue and profit trendMay 1 – May 31
Profit by category
  • Category A 42 %
  • Category B 27 %
  • Category C 18 %
  • Category D 13 %
Top products by profit

Product A +€3.2k

Product B +€2.6k

Product C +€1.9k

Biggest margin drops

Product X -12.4 %

Product Y -8.2 %

Product Z -6.1 %

Why it makes sense for e-shops

Not every turnover is profit. ClientDeck shows the full reality.

Margin first

With GA4, feed and margins connected, you watch profitability, not just ROAS and revenue.

SKUs under control

You see which products drive growth and which hold it back.

Right data, right decisions

Ads, orders, costs and prices all connected.

Quick reaction

Alerts and insights let you know before profit slips.

Growth that makes sense

Invest where the return and margin are highest.

What you'll see in ClientDeck

Clear. Automatic. No spreadsheets.

Performance overview

Key metrics in one place.

Margin and profit

Profitability is accurate once margins or COGS are supplied. Without them we show performance and flag the data gaps.

Products and categories

Which products earn and which do not.

Ad channels

Campaign performance across platforms.

Availability and feed

Status of products, stock and feed data.

Customer value

LTV, repeat rate and other metrics.

E-shops – Overview
Revenue€97k+18.2 %
Profit€16.8k+22.3 %
ROAS4.21-8.4 %
Margin17.2 %+2.7 %
Revenue and profit trendMay 1 – May 31
Profit by category
  • Category A 42 %
  • Category B 27 %
  • Category C 18 %
  • Category D 13 %
Top products by profit

Product A +€3.2k

Product B +€2.6k

Product C +€1.9k

Biggest margin drops

Product X -12.4 %

Product Y -8.2 %

Product Z -6.1 %

How it works for e-shops

4 steps to better decisions and higher profits.

01

We connect the data

Ads and GA4 as a base. Feed, orders and margins add the profit layer.

02

We analyse performance

We find what earns, what brakes and what slips away.

03

We give you clarity

Overviews, alerts and recommendations on what to do next.

04

You grow smart

You invest in profit, not just revenue.

Results you can expect

Based on data from real e-shops.

+15 – 30 %

profit lift at the same budget

-20 – 40 %

fewer loss-making products in campaigns

+10 – 25 %

better margin thanks to the right mix

2 – 5 h per week

saved on manual reporting

Who we help the most

E-shops in growth phase

They need to scale profitably, not just spend more.

Brands with a wide assortment

Dozens to thousands of SKUs under control.

Teams that want to use data in practice

Fewer reports, more decisions.

Run your e-shop on both performance and profit

We'll show how ClientDeck helps your e-shop grow profitably.