01/2025
done
Done
- Project initial setup
- Basic authentication and users
- Data schema v1
Owner: Produkt
Priority: Low
Notes: Project start, core application skeleton.
Roadmap
ClientDeck development.
Driven by practice. Not paper plans.
ClientDeck grows with real campaigns. Each module comes from a concrete operational need — we validate it on live budgets.
See what's already in the system and where we're taking it next.
Development roadmap
02/2025
done
Done
- UI skeleton and client-side
- Authorization and initial role/permission flows
Owner: Frontend
Priority: High
Notes: UI skeleton, login and basic authorization.
03/2025
done
Done
- First test API calls to Google Ads and Facebook (sandbox)
- Initial campaign import and metric reads
Owner: Integrations
Priority: High
Notes: Sandbox integrations for Google Ads / Facebook.
04/2025
done
Done
- Initial reports and charts
- Data clustering and signals (alerts pipeline)
Owner: Analytics
Priority: High
Notes: Reports, charts and alerting signals.
05/2025
done
Done
- DB schemas: clients, accounts, multi-tenant model
- Permissions and access (role model)
Owner: Backend
Priority: High
Notes: DB schema and multi-tenant design.
06/2025
done
Done
- Manual account imports (CSV/API)
- Import and normalization of historical data
Owner: Integrations
Priority: Medium
Notes: Manual imports and data mapping.
07/2025
done
Done
- Automated alerts based on KPI rules
- Google Ads budget pacing implementation
- Sklik import and basic reports
Owner: Platform
Priority: High
Notes: Pacing and alerts; billing removed.
08/2025
done
Done
- Dashboard and workers (job queue) for async processing
- Jobs overview and operations management
- Basic Google Ads scoring
Owner: Platform
Priority: High
Notes: Workers and job queue for async tasks.
09/2025
done
Done
- AI creative and image generation (prototype)
- Stabilization of reports
- AI ad-audit pilot
Owner: AI
Priority: High
Notes: Prototype for creative generation and AI audit pilot.
10/2025
done
Done
- Lead management and reporting
- Ad editing from UI and Facebook report exports
Owner: Product
Priority: High
Notes: Lead management and in-UI ad editing.
11/2025
done
Done
- Creative generation prototype
- Report stabilization
- AI ad-audit (pilot)
Owner: AI
Priority: High
Notes: Prototype for creative generation and AI audit pilot.
12/2025
done
Done
- Major UI revamp: lighter and faster
- FB audience exports and export interface updates
Owner: Frontend
Priority: High
Notes: Major UI revamp and export improvements.
01/2026
done
Done
- Performance stabilization and faster data loading
- Exports and automations (leads from FB forms → Sheets/DB)
- GA4 reporting: customer journey
- CMP / consent management (initial)
Owner: Platform
Priority: High
Notes: Security audit moved to Jan 2026.
02/2026
done
Done
- Product clustering and feed updates
- Client-tied tasks for ad accounts (tasking)
- FB audiences: production launch
- OAuth long-lived token flows
- GTM publishing flows
Owner: Integrations
Priority: High
Notes: Feeds, OAuth and GTM publishing.
03/2026
in-progress
In progress
- Microsoft Ads reporting (integration)
- sGTM implementation: signals and tagging
- BigQuery pipeline and data exports
- TikTok integration (pilot)
Owner: Integrations / Analytics
Priority: High
Notes: Channel expansion and data pipelines.
04/2026
planned
Planned
- Large data audit: GA4 + Google Ads + Facebook (end-to-end)
- One-click audit rollout
- Basic performance prediction models
Owner: Analytics / AI
Priority: High
Notes: End-to-end audit and audit automation.
05/2026
planned
Planned
- Unified ROI reporting (support for revenue models, LTV integration)
- Predictive optimization: ML-driven bid and budget suggestions
Owner: Produkt / AI
Priority: High
Notes: Proposals to consolidate ROI and predictive tooling.
06/2026
planned
Planned
- Enterprise features: fine-grained account-level permissions
- Orchestration of multiple accounts at scale
- Scalability tuning for large accounts
- SLA and enterprise features
- Self-service onboarding and connector marketplace
- Improved monitoring and real-time alerts
- Advanced anomaly detection and automated remediation playbooks
- ML experimental platform for model A/B tests
- Improved creative generation (auto ad and image suggestions)
Owner: Produkt / Engineering
Priority: High
Notes: Consolidated proposals for scaling and enterprise readiness.
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